AgEquipLife SEO & SEM is Key to YOUR Success!

The most important Google ranking factors are relevance, quality, and usability:

• Relevance: Content should satisfy search intent (the user’s reason for searching). One factor Google considers is the presence of keywords on the page.
• Quality: Google prioritizes the most helpful results. One factor it considers is the number of prominent websites linking to the page.
• Usability: Webpages should deliver a great page experience. They should be fast, mobile-friendly, and secure.
• The meaning and context of the user’s query also play an important role in search rankings. 

In Google Maps marketing, the most important ranking factors are:

• Relevance: How well the business profile matches what the searcher wants
• Distance: How far the business is from the search location
• Prominence: How popular the local business is

The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on optimizing a website for organic search traffic, while SEM includes both organic search and paid advertising to attract traffic. Both SEO and PPC are ways to market your business in search engines.  

The acronym SERP stands for Search Engine Results Page.

This is the page you see displayed after searching. The SERP lists the results that the search engine (Google, Bing, DuckDuckGo) returns after a person enters a search phrase in the search box.

Contents on a search page can vary from tens links with a title and a description to a page that also includes ads and other forms of information related to what was entered in the search box.

We offer SEO services that help improve your website's search engine ranking. We'll work with you to identify keywords and optimize your website's content to improve your visibility online. 

A sitemap for a website is a file where you can list information about pages, videos, images, and other files on your website.

Search engines like Google, Bing, and Yahoo read this file to crawl your website efficiently and index the files on your site.

Technical SEO refers to technical website optimizations that enhance the abilities of search engines to crawl, index, and display your site more effectively.  

Technical SEO focuses on the back-end elements of your website that include: Page Speed, HTTP Error Codes (4XX & 5XX), XML Sitemaps, website crawlability and indexation, Redirects, Robots.txt files, Canonical Tags, and Schema Markup.

These elements can impact your website, web page, and keyword rankings within the SERPs. This aspect of SEO often requires more web development support to implement correctly. Technical SEO also includes on-page and off-page SEO.  On-page SEO involves optimizing webpage elements such as title tags, URL slugs, and meta descriptions ranking higher in Google.  Off Page SEO is Link Building.

• Skyscraper technique: Find content that lots of people link to, create a better version, and then convince webmasters to link to your version instead
• Broken link building: Find broken backlinks to your own or competitors’ sites, and then send a replacement link suggestion to the webmasters
• Unlinked brand mentions: Use a tool like Media Monitoring to find unlinked brand references, then convince webmasters to add a link
• Link bait: Produce original research, useful infographics, and other helpful content that relevant publishers will want to share with their audience
• Digital PR: Create attention-grabbing stories that journalists want to cover

We analyze SERPs for your target keywords and competitors’ backlinks. To find sites that might link to you (i.e., link-building prospects). And other helpful data.

Generally, you’ll want to use GDN when the goal is to build brand awareness more cost-effectively. There’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Though the audience intent is not as strong, you get a much lower cost-per-click and many more impressions. There are also endless options for customizing your audience targeting. 

Google Display Network (GDN) targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age, or gender.  GDN offers more targeting options than search engines, including audience affinities, in-market segments, and custom intent keywords. You can also target specific websites or pages, or choose to hand-pick website placements.

How often someone saw a link to your site on Google.  An impression is counted whenever an item appears on the current page of results, whether or not the item is scrolled into view, as long as the user need not click to see more results placements.

Google's search algorithm uses a complex mathematical formula with over 200 signals to rank websites. Some of the most important factors that Google considers when ranking websites include:  

• Content quality: Whether the content is valuable, unique, and helpful  
• Content relevance: Whether the content is relevant to the search query  
• Backlinks: Whether the website has quality backlinks from authoritative sites  
• Keywords: Whether the content uses accurate and quality keywords  
• Mobile friendliness: Whether the website is designed to be user-friendly on mobile devices  
• Loading speed: How quickly the website loads  
• Site security: Whether the website uses HTTPS protocol to encrypt data between the website and the user's browser  
• Content length: The length of the written content on the page 

Cost per mille  is the amount an advertiser pays per one thousand visitors who see its advertisements.