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PPC Marketing Campaigns & Advertising
PPC ADVERTISING FOR THE Ag INDUSTRY
The difference between struggling Agriculture companies and successful ones is understanding how to properly market your services. To start getting calls from your future customers requires a smart approach that is understandable, demonstrably effective, and easy to maintain. There is no secret. It just means doing the right things with your website, map presence, reviews, brand messaging, and effective PPC campaigns. Everything we do is focused on driving quality traffic to your website and converting visitors to customers while optimizing your return on investment (ROI).
There are several types of PPC campaigns, including Google Ads, display ads, search ads, video ads, social media ads, and much more. PPC advertising gives you maximum control and allows you to target specific types of people or search terms. You can also focus your ads on people who live within your service area, so you aren't wasting money advertising in a location you don't serve.
Because we are trained and experienced PPC professionals, we can quickly discover the keywords that are right for your business, write ad copy that will grab visitors’ attention, and create landing pages that are visually stunning & optimized to convert while keeping your cost per click at a competitive but not wasteful level. The best part about PPC is that you can drive quality traffic to your site quickly and without breaking the bank.
Because of its digital nature, PPC provides a direct feedback mechanism to give your company insight into what works and what doesn’t. Through the Google Ads interface, you can analyze every aspect of your advertising and refine it where necessary. Google Ads tools provide great insight into your advertising efforts from the moment your ads appear to what the visitor does after clicking on your ad. Better insight leads to better management, which in turn leads to better ad spend.
TOP REASONS TO INCORPORATE PPC INTO YOUR MARKETING STRATEGY
It's Affordable
Be an Industry Leader
Be an Industry Leader
You pick your budget and we create a PPC Campaign to best target your desired customers. With Google Ads, there is no minimum budget; you can choose to spend what you are comfortable with and can pause the ads at any time. There are no contracts and no obligations, and you have complete control.
Be an Industry Leader
Be an Industry Leader
Be an Industry Leader
Show up first before organic results. By careful keyword targeting, our team selects searches that are the most important for your company. When your potential clients search for those terms, they see your ad at exactly the time they are searching for information to make a buying decision.
Brand Positioning
Be an Industry Leader
Brand Positioning
You can choose to advertise anywhere on the web with compelling imagery and text that will attract visitors to your firm. PPC Advertising is similar to search advertising, display advertising allows you to carefully choose your target audience. Instead of using keywords, display advertising targets your potential customers by identifying and targeting certain demographics or interest groups. We understand how to get your ads in front of your potential customers by meeting them where they are.
Effectiveness
Control & Insight
Brand Positioning
If your business has popular times for different services, with our effective PPC campaigns you can choose to promote those services when they are most in demand. Regardless of your field, SEM allows you to take advantage of promoting different aspects of your business at different times, helping you maximize your earning potential.
Control & Insight
Control & Insight
Control & Insight
Online advertising has far surpassed all other forms of traditional marketing. Unlike the old techniques that relied on projecting your message far and wide in the hopes that a potential client might see it at the right time, PPC Campaigns will launch you in front of potential customers while SEM allows you to focus your advertising expenditures where it matters most.
DIGITAL MARKETING SERVICES WE OFFER
Target Display
Target a custom audience in a relevant location with animated Display (banner) advertising on the open web.
Demographic targeting: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Interest targeting: Ads can be served to users who are pre-defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Retargeting: A tracking tag/pixel is required to be placed on the advertiser’s website to target users who have visited the website in the past 30 days.
Geofencing: Geofencing is strictly location-based. Ads are hyper-targeted to specific locations. Geo Recency: When a device is captured with geofencing, we can continue retargeting the device after it leaves the geofence.
Video Pre Roll
Target a custom audience in a relevant location with video advertising on various websites & apps.
Demographic targeting: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Interest targeting: Ads can be served to users who are defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Retargeting: A tracking tag/pixel is required to be placed on the advertiser’s website to target users who have visited the website in the past 30 days.
OTT (Over the Top)
Capture the attention of a streaming audience on any device - and for a great price.
Custom Geography with Zip Code level targeting. Demographic targeting can be applied as inventory allows.
Platform Examples:
Roku, Amazon Firestick, Apple TV’s, Google Chromecast
Network Examples:
HGTV, Discovery, ESPN, History Channel
Subscription Platforms:
Sling TV, Pluto, Fubo
